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House of Doge, the trading arm of the Dogecoin Foundation, has announced a significant merger agreement with Brag House Holdings (TBH), a platform focused on engaging Gen Z at the crossroads of gaming, to list on the Nasdaq.
This reverse takeover transaction will see Brag House acquire House of Doge, a move that has received unanimous approval from both companies’ Boards of Directors, also expected to propel Dogecoins mainstream adoption.
With this latest move announced on Monday, Dogecoin is now accessible not only to institutional investors but also to retail investors , allowing them to engage in Dogecoin’s projects and future developments.
Individuals now have the opportunity to become shareholders in House of Doge, granting them a stake in the organization’s operations and decision-making processes.
In the press release , both entities asserted that the establishment of a 20-year partnership between House of Doge and the Dogecoin Foundation ensures the financial backing necessary for continued development of Dogecoin for years to come.
Notably, this comes on the heels of DogeOS smart contract Layer 2, and the impending launch of the Dogecoin Fractal side-chain for the tokenization of real-world assets (RWAs), further enhancing Dogecoins development and utility. Marco Margiotta, CEO of House of Doge, stated:
Since launching House of Doge, weve built momentum across every layer of the Dogecoin ecosystem, from establishing the Official Dogecoin Treasury with ZONE to forming alliances with Robinhood for developing new yield-bearing products, as well as our exclusive ETP/ETF partnership with 21Shares. Now, were bringing what weve built to the public markets.
Earlier this year, House of Doge collaborated with 21Shares, alongside the Dogecoin Foundation to launch Europes first Dogecoin ETP . The product’s performance has led to an expanded partnership with 21Shares, including the filing for a US Dogecoin Spot ETF and a Dogecoin 2X Levered ETF, both currently under review.
In parallel, House of Doge established the Official Dogecoin Treasury in partnership with CleanCore Solutions (NYSE: ZONE), which was founded on September 5, 2025. This Treasury currently holds over 730 million Dogecoin, serving as a foundational element of House of Doges financial infrastructure.
Following this announcement, the price of DOGE reacted positively, experiencing nearly a 3% surge over the past 24 hours, moving toward $0.21.
Market expert Jonathan Carter noted on the social media platform X (formerly Twitter) that new bullish targets for Dogecoin have emerged following Fridays market downturn.
He indicated that the memecoin has successfully tested the symmetrical triangle support on its daily chart, signaling a potential rebound . According to Carter’s analysis, consolidation combined with divergence signals suggests a setup for a bounce, with price targets set at $0.25, $0.31, $0.37, and $0.47.
Featured image from DALL-E, chart from TradingView.com