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Eric Trump returned to social media this week with a short, blunt message for crypto investors: Buy the dips!
According to his post on X, the repeated slogan arrived as Bitcoin and Ethereum were under selling pressure, and it drew quick attention from traders and analysts alike.
Based on reports, Eric Trumps comments come as the Trump familys business moves into the crypto sector in a bigger way.
He and his brother backed American Bitcoin, and their stake in that company swelled to about $1.5 billion after the firms recent market action.
American Bitcoins public moves and partnerships have pushed the family further into mining and accumulation strategies, which makes Erics calls more than casual commentary.
Buy the dips!
Eric Trump (@EricTrump) September 26, 2025
Market players noticed the timing. Bitcoin has been trading lower this week, with prices near $109,500, a slide of more than 6% over seven days, while Ethereum hovered around $4,020, down by about 8% in roughly the same span.
Those drops, small by some historical standards but sharp enough to stir nerves, set the scene for the buy the dips rallying cry.
Reaction to Eric Trumps message was mixed. Some retail traders echoed the sentiment, using it as a buy signal. Others pushed back.
Analysts warned that public endorsements often coincide with heightened short-term volatility. Reports flagged a pattern: when high-profile figures urge buying at perceived lows, price swings can follow before any sustained recovery.
There is precedent that tempers enthusiasm. After one prior push by Mr. Trump to increase exposure to Ethereum earlier this year, ETH fell about 35% in the months that followed before later staging a rally.
Beyond price moves, some observers pointed out possible conflicts of interest. Reports have tied Eric Trump to advisory roles at Metaplanet and to business ventures that stand to benefit if demand for listed crypto-related stocks rises.
Those ties have drawn scrutiny from lawmakers and watchdogs concerned about influence and optics.
Meanwhile, market veterans said the basic math matters more than a slogan. Macro forces, liquidity flows, and institutional positioning usually drive sustained trends.
Social posts can spark quick buying or selling. They rarely change the underlying balance of supply and demand by themselves. Short-term traders often act on sentiment. Long-term holders watch fundamentals. Both groups felt the echo of this latest push.
Featured image from Mandel Ngan/AFP/Getty Images, chart from TradingView