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According to reports, Japanese investment firm Metaplanet has just added 780 Bitcoin to its stash. The move brings the companys total holdings to over 17,000 BTC, worth about $1.73 billion at todays prices.
The move marks another big step for Asias largest public Bitcoin holder and underlines how seriously the firm is treating crypto.
Metaplanet paid an average of $118,622 per coin for this batch, spending nearly $93 million in the deal. Based on figures shared by CEO Simon Gerovich, the year?to?date yield on its Bitcoin portfolio sits at 450% as of July?28,?2025.
The firms average cost across all 17,132 BTC now stands at $101,030 per coin. This latest purchase follows a similar buy of 797 BTC earlier this year, when prices hovered near $122,000.
Metaplanet has acquired 780 BTC for ~$92.5 million at ~$118,622 per bitcoin and has achieved BTC Yield of 449.7% YTD 2025. As of 7/28/2025, we hold 17,132 $BTC acquired for ~$1.73 billion at ~$101,030 per bitcoin. $MTPLF pic.twitter.com/0dq4RswDhv
Simon Gerovich (@gerovich) July 28, 2025
Michael Saylors firm, Strategy, still holds the crown as the largest public holder of Bitcoin. Strategy owns 607,770 BTC, valued at about $72 billion. That makes Metaplanet seventh on the list of public companies with Bitcoin, but the gap looks set to narrow if Metaplanet keeps buying at this pace.
It all began with a quarter billion in bitcoin. pic.twitter.com/Ssbef084YQ
Michael Saylor (@saylor) July 27, 2025
Shares of Metaplanet jumped 5% immediately after the announcement. The stock closed at 1,241 yen, even though it has slipped 7% over the past five days and 17% in the last month.
Investors seem to welcome the aggressive strategy, though theyre also aware that swings in Bitcoins price can push the share price up or down quickly.
Metaplanet aims to hold 210,000 BTC by the end of 2027. If it stays on track, the company could soon leapfrog the likes of Tesla, CleanSpark and Galaxy Digitalfirms it already passed to reach fifth place at one point.
Based on public data, Bitcoin Standard Treasury Company and Trump Media currently sit in fourth and sixth spots, showing how the leaderboard keeps shifting as new buyers step in.
Based on this trend, Metaplanet is staking its future on Bitcoins growth. Its a bold plan and one that carries risk if crypto prices dip.
Yet for now, the firms big buys and a nearly 450% return this year make it clear that Metaplanet sees Bitcoin as a core part of its strategy. As more companies pile in, Asias role in the world of institutional crypto is only getting stronger.
Featured image from Getty Images, chart from TradingView